This a great next step for a digital marketer looking to grow and broaden their skill set. In addition to PPC this role will give you exposure to SEO (including key word research and link building), Conversion Rate Optimisation plus social advertising and content creation. You should be comfortable reporting on the success of campaigns using a range of metrics. You’ll get to work closely with other members of the digital marketing team on user experience, product promotion, content ideas and affiliate marketing.
Have you got experience running PPC campaigns in an e-commerce environment? Do you know your way around Google Shopping and Google Adwords? Do you understand manual and automated bidding as well as optimising live campaigns for maximum ROI?
You should be passionate about developing your knowledge, keep current with digital best practice and pushing to innovate wherever possible.
This is a very successful online retail business with big plans and a relaxed, informal culture.
- Google Shopping
- Google Adwords
- Google Analytics