Working closely with the Marketing Manager you will use business intelligence products and other data tools to explore the current customer base, segment it effectively and then start to develop strategies to increase customer lifetime value, loyalty and annual spend. You should be comfortable analysing data from a variety of sources and looking to develop actionable customer insights but should also have a good understanding of direct mail, email marketing, pricing strategy and digital marketing with a view to making recommendations and refining the marketing strategy.
An opportunity for a Marketing Analyst to join an online retail business to analyse existing customer behaviour, drive growth, improve customer retention and increase customer spend.
The focus is on understanding what customers want with a view to improving their experience online and via direct contact so that they purchase more frequently and spend more. You’ll get involved in looking at gaps in the product offering, pricing strategy and opportunities for cross selling. You’ll manage customer data including mailing and call lists and be responsible for reporting on the effectiveness of different marketing campaigns and looking to improve return on investment. To be considered experience in a similar marketing role will be essential.