You should have significant experience ideally in an agency setting of PPC advertising, social media advertising and programmatic advertising on platforms such as Google Display Network or DV360. You should be able to confidently research, create and present paid digital strategies to both colleagues and clients. You should hold a current Google Ads certification and should have managed total digital media budget in the region of £1 million per month. You will have full autonomy create compelling media plans, including channel budget allocations, creative approach and performance forecasts. You will get to identif further opportunities for clients across additional networks, channels and areas where spend can be increased, and work with relevant colleagues to present these to the clients. You will produce effective, compelling advert copy and then test and optimise over the course of a campaign. You should be comfortable using data to analyse performance and make clear recommendations as well as producing post campaign reporting for your clients.
Working as part of a multi-disciplinary campaign team you will be responsible for creating a paid search strategy, implementing and optimising paid digital campaigns, and demonstrating campaign success and ROI to the client.
If you’re working in digital marketing in a small to medium sized agency and you’d like the chance to work on bigger accounts with bigger budgets, as part of a larger integrated digital team comprising strategy, content marketing and organic search then this will be a great next step in your career.