You’ll need to confident setting up and managing pay per click campaigns on Google and Bing as well as paid advertising on social media platforms such as Facebook and Linked In. You should be familiar with Google Analytics and Adwords, as well as optimisation tools like Search Ads 360 or Marin. You’ll be data driven and results focussed with a passion for customer acquisition and measureable return on investment. Experience with A/B or multivariate testing techniques and tools would also be a big plus.
This is lovely opportunity for a hands on digital marketing specialist with experience of running big budget PPC campaigns to make the move in-house.
In this role you’ll get to develop a strategy, implement your ideas and refine and adjust your approach. You’ll work closely with colleagues in SEO, content marketing and web development but your role will be crucial to the success of the business and you’ll have a high degree of visibility at board level. If successful you’ll be contributing to the growth a major brand at a pivotal point in their growth journey which means opportunities to progress rapidly within the business. This role would suit a PPC Manager, Digital Marketing Manager or Digital Marketing Consultant with a strong focus on PPC looking to move out an agency setting into an in-house role.